Why Style Matters. The best book I've read about style and 12 tips about the psychology of style.

Earlier this year, whilst thinking about what ‘content’ to put on Instagram, I decided I was missing one crucial type. You guessed it - get ready with me reels. I am selling clothes. People love learning about style. I’m missing a trick here. 

I bought a pile of books about style and set about reading them as soon as my shop closed. I was bombarded with reels from women getting dressed on camera and showing off their outfits. I thought hmm ok maybe I could do some of these reels. “What I wore to Sainsbury’s, here I am on the school run, here I am closing a farm gate”.

I’ve written newsletters about style before (mum style, style as you age) and they were really popular (they are on my blog which is currently hiding whilst I edit it) and lots of you said you like the style content. 

So if you scroll down you’ll find videos of me getting ready for the school run.